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Media Literacy Review
Center for Advanced Technology in Education - College of Education - University of Oregon - Eugene
Media and Sports

Andrews, D.L., Carrington, B., Jackson, S.J. & Z. Mazur (1996), 'Jordanscapes: a preliminary analysis of the global popular', Sociology of Sport Journal 13. An excellent examination of the global and local, using Michael Jordan as the 'vivid example'. Includes case studies from New Zealand (Steven Jackson), Poland and Britain.

Araton, Harvey (1998), 'Bizball', The New York Times Magazine Oct 18. The business of US professional sport and television rights. Includes a useful spread on the ownership networks of media conglomerates.

Barnett, Steven (1996), 'Who stole sport?', The Age [Melbourne] August 22. The role of television and Rupert Murdoch in shaping the economics of sport.

Boyle, Raymond & Richard Haynes (1996), 'The grand old game': football, media and identity in Scotland', Media, Culture & Society, v. 18. This issue of Media, Culture & Society focuses on 'Sport, Media and Globalisation' and features interesting articles such asthis one on the conjunctions between national sport and globalisation.

Butler, Daniel (1996), 'Sky's limits', Accountancy-International Edition April. Rupert Murdoch's BSkyB and its control of British sport.

Butler, Mark (2000), 'Sold on sport', The Weekend Australian Feb 26-27. Argues that 'sport and the Net were made for each other'.

Donnelly, Peter (1996), 'The local and the global: globalizationin the sociology of sport', Journal of Sport & Social Issues 23, Aug. A review of the central ideas of the local/global debate, with an emphasis on the international spread of American-style sport.

Elliott, Stuart (1998), 'TV sports lose some of their power to reach America's men', New York Times Oct 26. Televised sport does not seem to be the sure bet it used to be with American males.

Heeringa, Vincent (1997), 'The commercialisation of sport', The Independent July 11. The ties between New Zealand sport and marketing grow tighter.

Hope, Wayne (1996), 'Whaddarya? The political economy of professional rugby', New Zealand Political Review July/August. The consequences of rugby-for-sale.

Hornery, Andrew (2000), 'Sydney: was it good for you?', Adage Global October. How marketing fared at the Sydney 2000 Olympics. An article in Marketing News (September 11 2000) is also a good, authorative source of details about who paid what for the Olympics (eg Television New Zealand paid $US10 million for broadcasting rights), and who benefited.

Jackson, Steven J. (1998), 'Life in the (mediated) Faust lane: Ben Johnson, national affect and the 1988 crisis of Canadian identity', International Review for the Sociology of Sport 33/3. Writing from New Zealand, Jackson examines issues of sport and national well-being.

Jennings, Andrew (1996), 'Ring toss: how Olympic insiders betray the public trust', The Nation July 29/Aug 5. The author of The New Lord of the Rings repeats his attacks on the IOC.

Keane, Shani (1995), 'Male groin strains get a guernsey as female world champions are ignored', Refractory Girl 49, Spring. Women's sports still being ignored by the Australian media.

Kellner, Douglas (1996), 'Sports, media culture, and race--some reflections on Michael Jordan', Sociology of Sport Journal 13. More on MJ, from a special issue devoted to the man.

Korporaal, Glenda (1997), 'The big bucks in TV sport aren't for loses', Sydney Morning Herald Nov 17. Pay-TV and sporting rights in Britain.

Prichard, Craig (2000), 'Hailing a nation of TV sailors: a preliminary critical discourse analysis of the televisual practices of the America's Cup'. Paper to the Aust & NZ Communication Assn conference, July. The intervention of technology, to make ocean racing a television spectator sport.

McAllister, Matthew P. (1998), 'College Bowl sponsorship and the increased commercialization of amateur sports', Critical Studies in Mass Communication 15. Argues that corporate sponsorship devalues the integrity and essence of US amateur sports.

McGregor, Adrian (1997), 'Televised sport is just soap opera for blokes', The Weekend Australian March 22-23. Just as I have always said! A report of a conference paper 'Rugby League battles as male soap opera' by Australians David Rowe and Jim McKay.

Rowe, David (1996), 'The global love-match: sport and television', Media, Culture & Society, v. 18. A familiar name in the growing body of writing on media and sport. This article focuses on the symbiotic (or parasitic?) relationship of sport and television, using the case of Australian rugby league.

Sabo, Don et al (1996), 'Televising international sport: race, ethnicity, and nationalistic bias', Journal of Sport & Social Issues21, February. An interesting content analysis of 340 hours of 7 televised international athletic events. Findings include little evidence of negative representations of Black athletes but cultural stereotyping of Asian athletes.

'Swifter, higher, stronger, dearer', The Economist July 20, 1996. Who wins in the partnership between television and sport?

Tomlinson, Alan (1996), 'Olympic spectacle: opening ceremonies and some paradoxes of globalization', Media, Culture & Society v. 18. An interesting analysis of the Olympics as a social production, ranging across opening spectacles from the 1984 Los Angeles Games, to Lillehammer 1994.

Tran, Mark (1997), 'Sport gets the hard sell', The Guardian June 2. Marketing in contemporary sport.

Wilson, Helen (1996), 'What is an Olympic city? Visions of Sydney 2000', Media, Culture & Society v. 18. Backgroundsthe political manoeuverings in preparation for the SydneyOlympics and where the International Broadcasting Centre fits in.


        

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